We’re one of the organisations working with the University of Birmingham’s ‘B-Experienced’ Internship Programme — and we’ve been delighted to have had Tanishka as part of our team in Spring 2024 through the scheme.
We asked her to say a bit about her experience with us over the past couple of months…
I’ve been interning at Strike A Light (SAL) for the last 10 weeks, and the team there has truly been my biggest cheerleader throughout, constantly encouraging and supporting me.
Working in the charity sector has taken me through purpose-driven marketing, where SAL actually focuses on bringing artful entertainment and extraordinary experiences to people. Just pure entertainment for the people of Gloucester!
I’ve spent my weeks in the marketing team, learning about different facets of marketing – ranging from writing copies for email marketing to designing creatives for socials. This internship has given me the opportunity to work on HubSpot CRM, Mailer Lite, Adobe Photoshop and honed my inbound marketing skills.
I’ve learnt how marketing is not about taking it up like a checklist, task by task, it’s actually about finding the right balance between what your audience expects from you, and how can you as a brand meet those expectations with keeping the brand core and values intact.
It involves thinking backwards, and finding your audience on the right channels, and talking to them in a language they speak, about things they want to hear.
The thing I loved the most was that I had the chance to work on things that were completely new to me, with full support from my manager!
I learnt basics to code a website, work on the back-end of it and then taking it live. While interning I also got my hands into the event side of things, on bringing an event to life, from paper to the stage, with a massive audience.
And I truly enjoyed every bit of it, it’s such a team effort! The whole experience has left me super motivated to work in a team, achieve big things and then celebrate wins together.
And, like I said in the beginning, people at SAL will be your biggest cheerleader whenever it comes to trying something new, or even making a mistake. It’s such a happy, sunny environment in the office!
The team has really taken care of me, being an international student at UoB, away from home. My experience at SAL provided me opportunities to explore Gloucester and its rich culture, and I’ll cherish the memories I made here.
Strike A Light 